![]() ![]() The center and bottom of the new packaging represent two distinctive elements: The soft-baked cookies are made with natural ingredients and real chocolate and possess a crispy creamy filling – hence, showcased right at the center of the package. The packaging’s background is an ode to Matilde Vicenzi’s old recipe book, in the form of a handwritten letter. market while keeping the brand’s characteristic artisanal component. Vicenzi commissioned QNY Creative to redesign the packaging for the U.S. The product is a delicious cream filling enveloped in crumbly short pastry, with mouthwatering ingredients that please the palate in unexpected ways: a must-have for all seekers of sweet moments. Vicenzi Cookies’ strength lies in using excellent raw materials that possess a unique flavor. ![]() ![]() Today, Vicenzi is known and appreciated in over 100 countries as an international symbol of fine Italian pastry. Subsequently, Giuseppe Vicenzi took over his grandmother’s legacy to expand the company into an industry with one main focus: to produce a wide range of premium baked goods. Matilde Vicenzi’s legacy traces back to 1905, when a small but exquisite line of pastries -ladyfingers, amaretti, and puff pastries – was created for the first time. Vicenzi Cookies gets a makeover for the U.S. ![]()
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